Which companies monetize first-party data

Zynga enters into an agreement to acquire Chartboost

The acquisition will make Zynga a new leader in mobile advertising

  • Leading platform for mobile advertising and monetization with more than 700 million users per month
  • The combined company brings together world-class content and a proven advertising and monetization platform on a large scale
  • The acquisition is expected to close in the third quarter of 2021

SAN FRANCISCO– (BUSINESS WIRE) –Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, today announced that it has entered into a definitive agreement to acquire Chartboost, a leading programmatic mobile advertising and monetization platform, has closed. Together with its talented team, Chartboost brings a global audience of more than 700 million monthly users and more than 90 billion monthly advertising auctions. Together, Zynga and Chartboost have all the elements of a complete next-generation platform: high quality content, direct player relationships, massive reach and full-stack advertising technology that can be applied to Zynga's game portfolio and Chartboost's advertising partners.

Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as a Supply Side Platform (SSP) and brokerage functions that are provided via an SDK solution. Leveraging advanced machine learning and data science capabilities, Chartboost combines premium inventory, global scaling, and targeting to optimize programmatic advertising and revenue.

“Chartboost is one of the most dynamic mobile monetization and discovery platforms, and we are really excited to welcome this talented team to our company,” said Frank Gibeau, Zynga's chief executive officer. "By combining Zynga's high-quality game portfolio and first-party data with Chartboost's proven advertising and monetization platform, we will reach target groups on a completely new scale and significantly improve our competitive advantage in the mobile ecosystem."

"We are thrilled to work with Zynga to expand our full-stack advertising platform for Zynga and the entire mobile ecosystem," said Rich Izzo, Chartboost's chief executive officer. “Together we share a future vision in which a combined advertising, analysis and content platform will accelerate growth in both companies. Zynga already feels like family and is an extension of our own corporate culture. "

Zynga will acquire 100% of Chartboost for approximately $ 250 million in cash. The final prepayment for the transaction also includes customary adjustments to the close, which is expected to occur in the third quarter of 2021.

Editor's note:

Important graphic and information material for the publication can be obtained from the following link:

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About Zynga

Zynga is a global leader in interactive entertainment with a mission to connect the world through games. To date, more than a billion people have played licensed Zynga titles, including CSR Racing™, Empires & Puzzles™, Merge Dragons!™, Merge Magic!™, Toon Blast™, Toy blast™, Words With Friends™ and Zynga Poker™. Zynga's games are available in more than 150 countries and can be played worldwide on social platforms and mobile devices. Founded in 2007, the company is headquartered in San Francisco with additional offices in the USA, Canada, Great Britain, Ireland, India, Turkey and Finland. For more information, please visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog.

About Chartboost

Chartboost is a leading platform for programmatic mobile advertising and monetization. With over 700 million monthly users reached and over 90 billion monthly ad auctions, Chartboost enables developers to achieve high CPMs and connect marketers to highly engaged audiences through engaging advertising experiences. Chartboost has over 100 employees and offices in San Francisco, Beijing, Barcelona and Amsterdam. Visit us at www.chartboost.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including but not limited to: the proposed acquisition of Chartboost, Inc. (“Chartboost” for short); our ability to take the intended benefits of acquiring Chartboost, including expanding our global audience and advertising business, creating a complete next-generation mobile advertising platform, effectively participating in the mobile advertising industry, and leveraging machine tools Learning and data science capabilities to improve programmatic advertising; the purchase price for the acquisition of Chartboost; and the time when the transaction is expected to close. Forward-looking statements often contain terms such as “forecast”, “planned”, “intend”, “will”, “assume”, “believe”, “target”, “expect” and future tense statements that are generally forward-looking. These forward-looking statements are not a guarantee of future performance and reflect management's current expectations. The achievement or success of the matters covered by such forward-looking statements involve significant risks, uncertainties and assumptions and our actual results could differ materially from those projected or implied. Undue reliance should not be placed on such forward-looking statements, which are based on information available to us as of the date of this document. We do not assume any obligation to update such statements. Some of the factors that could cause your results to be different include: our ability to complete the Transaction and our ability to complete the Transaction in a timely manner; our ability to effectively integrate Chartboost and achieve the anticipated benefits of the transaction; the impact of the acquisition announcement on the business and operating results of Zynga and Chartboost and our ability to maintain relationships with business partners; Risks related to litigation and / or regulatory action related to the merger; and our ability to participate effectively in the mobile advertising industry. Further information about these risks, uncertainties and assumptions, as well as additional factors that could cause actual results to differ, are described in greater detail now or in the future in our public filings with the Securities and Exchange Commission (“SEC” for short) . Copies of this can be obtained from our investor care website at http://investor.zynga.com or the SEC website at www.sec.gov.

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