What does sustainable life mean to you

What does sustainability mean to me - a personal discussion

I've been dealing with the topic of sustainability for a long time. I am particularly concerned with how I can live sustainably in everyday life with two children.

Children make one more aware of the need to rethink for more sustainability. Of course we want to leave a world worth living in for you and your children too.

However, it is becoming increasingly clear that our current global actions are not sustainable. We pollute our earth and our seas. The insects and the bees are dying out. The weather and our entire climate is changing.

A cry for help from our planet. Our mother earth screams loudly, very loudly. Let's listen.

Today I would like to share my thoughts on more sustainability with you. But let's start at the very beginning:

What does sustainability mean?

We all use the term sustainability in our daily life and intuitively we know what we mean by it. Nevertheless, sustainability is a complex term that has also changed over time. Currently, sustainability is often related to ecological, economic and social aspects. This means that sustainability is about the environment, the economy and people.

Sustainability refers to the possibility of regeneration. And regeneration means to relax, to revive, to renew, to restore, to get healthy, to grow back, or to form anew.

This means that if we live sustainably, we live in such a way that the environment, the economy and also people can renew, recover and restore themselves again and again despite our actions.

We encounter sustainability in many aspects of our life. Sustainability in everyday life can relate to our locomotion, our diet, our work, or our buying behavior. It is always about the effects of our behavior on our world.

Sustainable - the anti-example

If we think, for example, of the vast amounts of plastic that we have produced, consumed and thrown away in recent years, it quickly becomes clear that no sustainable action has taken place here. Plastic rots very, very slowly and we produce much faster than the environment can recover. As a result, we find huge amounts of plastic in our seas, for example. Our plastic production therefore destroys nature and kills animals. This is not sustainable behavior.

We have to hold corporations accountable

Change begins with ourselves for the first time. Nevertheless, I believe that we should also include the corporations in their responsibility. When it comes to plastic, in particular, it takes more than the will of the consumer to implement a long-term change quickly enough.

I don't think almost anyone wants microplastics in their cosmetic products. Nevertheless, the majority of Austrians have cosmetics at home that contain microplastics.

The reason for this lies partly in the lack of awareness, but also in the lack of insight into the contents. Corporations make it difficult for consumers to see which ingredients are really contained in the products. However, there are already initiatives here, such as the CodeCheck app. This app makes it easier to check table of contents.

Greenwashing problem

When it comes to microplastics, another problem becomes apparent: the misuse of the term sustainability. Many companies try to present themselves as sustainable, even though they are not or only insufficiently strive for sustainability.

This is also called "greenwashing". An example of this is when a company tries to convince customers that there are no microplastics in their products by writing on the packaging that certain types of plastic are not included. In reality, however, there is microplastic in the product in a different form.

Ultimately, it is difficult for the consumer to uncover such lies. It is therefore important that companies also take their responsibility towards people, animals and the environment seriously. I am also in favor of this perception being supported by regulations for companies.

Sustainability as an unattainable standard

When you think about sustainability, you often get from the hundredth to the thousandth. Starting with the sustainable apple to the sustainable toothbrush. And neither apples nor toothbrushes can always be obtained clearly sustainable. Then you read more about sustainability and get caught in a spiral of pressure, fear and failure.

That happens when we strive for a sustainability standard that is too high for our current situation. Then daily failure is inevitable. On the too small and overly complicated ingredient information, on the organic apple that is packed in plastic, or on the pink nail polish that was not sustainable at all, but made us laugh so much. We actually bought this nail polish and now we feel bad. Like a donut that we couldn't resist on a strict, carb-free diet.

Ethical questions are not easy to answer

Personally, I feel like I have failed. Of course, this means that it is easier to give up wanting to live sustainably. Maren Urner writes very pointedly about the need to perfect some consumers to be a "good" and "sustainable" person. It also shows that this posture can be very cumbersome and crippling. Because it is not (easy) to decide what is more sustainable and better: the "organic" or the "fair trade" apple.

I generally agree with Maren, because sustainability issues are ethical issues. And ethical questions are not easy to answer. Most of the time there is also no “one right” answer to most questions.

The really sustainable thing, however, is dealing with these difficult topics.

Strong together

Everyone should participate. That's why we have to support each other. Encourage each other. And show each other, in a friendly and compassionate way, ways of making things more sustainable. Through my work at ZweimalFreude, I have come across a lot of really great and sustainable companies and projects. In the coming weeks neither will I introduce any individual here in the magazine. If you, too, know a great sustainable project or company that should also be open to TWO, write me an email.

Sustainability as a long-term goal

I take a very pragmatic view of the topic of sustainability. I see it like a diet. Despite the best of resolutions, a radical diet is impractical for most. What is really needed is a long-term change in diet. Little by little we are getting closer to our goal.

Too high pressure of expectation to make everything sustainable from one day to the next makes people despair. This in turn leads to them giving up or suppressing the goal of living more sustainably. However, we need every single person.

Even so, I deal with my own desire to live more sustainably. One step in the right direction every day.

Sustainability in everyday life through twofold joy

Two times joy should also make it easier to integrate sustainability into everyday life. Because with ZweimalFreude the time-consuming research of local and regional companies is no longer necessary. With a click on ZweimalFreude you have many great regional companies in one fell swoop that rely on high-quality raw materials and good production.

In my next article, I'll share my 10 tips for sustainability in everyday life with you. I have chosen this so that you can easily integrate them into your everyday life in order to lead a more sustainable life.

But now tell her. What does sustainability mean for you? How do you integrate sustainable action into your everyday life? The best thing to do is to write me an email: [email protected]

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