What the SoHo NYC neighborhood is known for

SoHo New York: The Insider Guide

Located in the southwest of Manhattan is the artists' quarter and shopping paradise SoHo. Sheathed by Houston Street, Lafayette / Center Street, Canal Street and West Broadway, you will find the liveliest neighborhood in New York City: SoHo. As the location of many Hollywood films, TV shows and commercials, the first time you visit it, you can't get rid of the feeling that you've been here before.

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But why should SoHo be included in your travel plans? Cobblestones are very typical on the streets of SoHo, here you will find the famous Cast-Iron Buildings and, in contrast to the usual numbering of the streets in New York City, the streets here have real names: Spring Street, Prince Street or the famous Broadway should definitely be remembered. This neighborhood is home to some of the city's oldest buildings. The architecture of the last century is unmistakable and gives SoHo its incomparable charm.

Here's our insider's guide to the neighborhood: SoHo!

This is how you get to SoHo

ACE subway line to Spring Street stop. Lines 12 at Houston Street, WR lines at Prince Street.

TOP 5 Things to Do in SoHo

  1. Broadway -Broadway is the most famous street in New York City and SoHo’s main shopping street. In addition to being the longest commercial street, it is also a commercial heart of the city.
  2. New York City Fire Museum -The former fire station shows the history of the fire department in New York on three floors.
  3. Museum of Ice Cream -The interactive museum in the middle of Broadway isn't just a hit on social media. There is so much to discover and try, you will love it.
  4. The Cast Iron Architecture -The SoHo-typical house facades and fire stairs in front of the cast iron buildings are unmistakable and a nice change from the skyscrapers of Manhattan.
  5. Rooftop Bar »Jimmy« in the James Hotel -From 5:00 p.m. on 15 Thompson Street you have a magnificent view of downtown New York.

A stroll through SoHo

My SoHo New York highlight: the Cast Iron District

During the construction phase of the cast iron architecture, it was believed that cast iron was more solid and fireproof than steel. Cast iron facades were now built more often than simple wooden buildings. However, when exposed to heat, the iron yielded just like steel and cracked as soon as it came into contact with extinguishing water. In 1899, new building regulations were issued that stipulated that the cast iron facades should be backed with solid masonry.

Best to visit SoHo in the morning and during the week! Then on the one hand it is not that full and you can feel more of the charming flair that makes SoHo so unique.

Many of the remaining cast iron buildings in SoHo were built according to this principle. These SoHo-typical facades are often the reason why many commercials and films are shot on the streets of Spring Street or Mercer Street. The fire stairs in front of the Cast-Iron Buildings belong to New York City, but above all to SoHo, just like the Yellow Cabs and the cupcakes are part of it.

Hotels in SoHo New York

Living in SoHo has many advantages: You are very central to the sights, surrounded by great bars, restaurants, cafes and can bring the bags straight to your room after shopping.

SoHo wine tasting

Do you like wine? Then we have just the right experience in SoHo for you! SoHo is known for its fantastic wine bars, which are best explored with a real professional. During a wine tasting you can try two special wine bars, try a few glasses and learn more about the popular drink and the district. The SoHo wine tastings are usually sold out quickly, so make a reservation early!

The SoHo wine tasting lasts 2 hours and includes around 4 glasses of wine per person as well as snacks and small dishes.

Reserve Soho wine tasting


Living in a loft?

Will Smith in the movie "Hitch - The Date Doctor", Cameron Diaz in "Die Schadenfreundinnen", or even pop greats like Rihanna or Justin Timberlake have spacious lofts in SoHo. SoHo is the new Hollywood in New York and the chance of discovering a celebrity here is very high. Make sure you will see that SoHo has a very special appearance in every film that is shot in New York.

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The advertising industry has also taken a liking to the magical SoHo - countless commercials have been shot in SoHo. However, this has only developed in the last few decades, because Soho was not always the number one hotspot. The textile industry had set up production and storage facilities in SoHo in the past.

The area developed into a dilapidated slum where the labor was exploited by factory workers for low wages and in poor conditions. In the 1960s, these circumstances were ended by new labor regulations, which led to a downright flight of the manufacturing industry from SoHo, and thus to an extensive orphaned the entire district.

Empty factory buildings became studios for artists, and Soho gradually developed into one of the hippest areas of the city. Today rents are priceless for mere mortals, many top designers and well-known musicians call SoHo the cradle of their daily creativity and have rented great apartments as well as first-class office space.


Shopping in SoHo New York

Due to the large number of designers who settled there, SoHo quickly became the most popular residential area as well the Shopping address for New Yorkers. I therefore strongly recommend an extensive shopping tour through SoHo. Everything your heart desires can be found around Broadway. In addition to the stores we know likemango (561 Broadway), HM (558 Broadway) and Hollister (600 Broadway) can also be found here Victoria's Secret (593 Broadway) and SoHo hits like Topshop (478 Broadway) or Brandy Melville (499 Broadway).

All-time favoriteZara (503 Broadway) has recently been convincing - the opening was only on March 3rd of this year - with more than 4000 square meters2 Sales area and modern changing rooms with integrated touch screens. You can use this to find out easily whether the part you want is available in a different size or color. Brand new: a big, new one Nike flagship store on Broadway at the corner of Spring Street. Here there is everything an athlete's heart desires on 6 floors.

The ultimate shopping guide to New York

Attention girls! It is probably the most comprehensive and up-to-date shopping guide about New York that there is! In the last 3 months, the shopping and lifestyle expert Luise - also known as Kleinstadtcarrie - has been out and about in New York and has discovered over 400 (!) Shopping spots for you. On over 30 pages you will find the best shops and flea markets in the city, sorted by districts & our TOP 3 in several categories!

If you are looking for high-priced luxury labels, you will also find it here: Louis Vuitton(116 Greene Street), Prada (100 Prince Street), Montcler (Prince Street), Woolrich (125 Wooster Street) - here you can get the popular classics 20% cheaper than in Germany - or the all-rounder store All saints (512 Broadway).

Are you looking for designer labels and luxury brands, but want something with charm and history? Then you should pay a visit to my favorite designer second hand shop in SoHo: What Goes Around Comes Around (351 West Broadway). In the flagship store you will find a huge selection of designer clothes, vintage Levi's jeans, original band shirts, handbags and much more.

You should definitely take a look at the Converse Specialty Store, there you will not only find cheap chucks, but also a creative corner where you can create your own Converse with the guidance / help of the staff.

Then continue on Spring Street, Mercer Street and Prince Street, where you absolutely must Apple Store (103 Prince Street), den Michael Kors Store (101 Prince Street) and Free people (99 Spring Street) should visit. The somewhat more price-intensive siblings of the classic H&M are also located here: COS (129 Spring Street) and & Other Stories (575 Broadway).


More humane prices and more creative business

The countless shops are a paradise for all shopping lovers among you. SoHo invites you to stroll in the many small alleys, small stalls on the sidewalks promise unusual, creative souvenirs, yes, SoHo really impresses when it comes to shopping. Shopping in SoHo is fun: The prices here are much more humane and not as touristy as, for example, on Fifth Avenue. I personally recommend coming to SoHo in the morning during the week. Then on the one hand it is not that full and you can feel more of the flair that surrounds SoHo and makes it so unique.

My very personal tip: The MoMa design Store on Spring Street. The stores of the Museum of Modern Art are very popular in New York - but the best and most freaky is definitely to be found in SoHo.


The best restaurants in SoHo New York

As everywhere in New York City, restaurants in SoHo are a dime a dozen. Here are my top spots you should visit:

The best bars in SoHo New York

You can also make full use of the bars - you can see our highlights here (and more and more are coming!):

The best cafes in SoHo New York

In SoHo you will find a lot of nice little cafes, you are really spoiled for choice. These are our favorite cafés:


Galleries and art in SoHo

For a long time SoHo was the turning point in the art scene. Many galleries have now moved to neighborhoods like Chelsea due to high rents. Nevertheless, SoHo New York can still be seen artistically. There are still great galleries. It's very interesting Drawing Center on Wooster Street. The area has recently been expanded by 50% and is more than worthwhile. Other interesting galleries include: 287 Spring (Address: 287 Spring Street), or the Team Gallery (Address: 47 Wooster Street). However, you will pass a few galleries on your walk through SoHo. Just have a look if you like it.


New York City Fire Museum

The former fire station shows the history of the fire department in New York on three floors. Built in 1904 on 278 Spring Street, for example, you can see the oldest steam syringe in North America. It was in use for a full 100 years. Just as interesting and moving: The museum commemorates the 343 firefighters who gave their lives in the towers of the World Trade Center on September 11, 2001. What's great for kids is that they can try on a firefighter's equipment and watch firefighters extinguish an apartment fire. Opening times: Daily: 10 a.m. to 5 p.m. Entry: $ 8

The Museum of Ice Cream

SoHo’s latest craze is this Museum of Ice Cream on Broadway. The pink building is hard to miss. Even from afar it smells like vanilla ice cream. There is then a lot to explore and try on several floors and different rooms. If you like, you can even go for a swim in the Rainbow Sprinkle Pool. My highlight was the pink subway wagon.

You can read more about the Museum of Ice Cream in our article on the museum.

Museum of Ice Cream

Neighboring districts

From SoHo, you can also walk to some of the other must-see parts of New York. For example, have you already been to Chinatown and Little Italy? If you want to learn more about it, there is also an exciting walking tour through SoHo, Little Italy and Chinatown. There you always learn something new!

If you enjoyed SoHo, check out the West Village and Greenwich Village too!

Did our SoHo Insider Guide help you? We are also happy to reveal your personal tips!


Loving Travel Insider Tip
  1. We recommend coming to SoHo in the morning and during the week. Then on the one hand it is not that full and you can feel more of the charming flair that makes SoHo so unique.

Look, these articles are sure to be of interest to you too

If you want to learn more about Soho, here are my suitable leaderboards for you:
  • SoHo New York: The Insider Guide

    Located in the southwest of Manhattan is the artists' quarter and shopping paradise SoHo. Enclosed by Houston Street, Lafayette / Center Street and the ...