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"We are so used to making checklists at work, that we do the same for our love lives and sometimes that makes us forgo perfectly suitable partners," she explains.
"Many women tend to look for someone who is a better version of themselves – they tend to want to look up to their partner, but when you're at the top of your game that means your pool could become very small." And the traditionally masculine traits and driven demeanour that's made women so successful at work, might work against them in the dating process.
Some 35 percent of marriages were between a Swiss and a foreigner and 13.8 percent were between foreigners.
Navigating the services and events on offer for love-seekers all over the country is a certainly a task to be reckoned with.
"I think it is important to try to be clear about the things one is looking for. My partner was very direct and I met his criteria and that's why he wrote me a fantastic first email!
"A lot of men and women feel that finding a partner has become a ‘mission impossible'.
She's been looking for love for nearly a year and says it has not been easy. Americans don't take themselves too seriously and have no problem flirting.
You moved to Switzerland because you love the idea of taking on new challenges and adventures. She's 28, blond and tall and has come out of a long term relationship.
She believes that the attributes that make Charlotte such a 'catch' are typical of international singles in affluent nations; yet more and more people in countries like Switzerland are finding it difficult to find love, often right up until later life.
Lawson-Botez pinpoints two reasons: "International people work very hard.