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Louis Blues (1929) featuring a dramatized performance of the hit song.Numerous other musicians appeared in short musical subjects during this period.Tie-ins and merchandising can be used for toys or for food or other products.Although the origins of the music video date back to musical short films that first appeared in the 1920s, they again came into prominence in the 1980s when the channel MTV (originally "Music Television") based their format around the medium.Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach.Other music videos may not have any concept, being merely a filmed version of the song's live performance.
Shot in black-and-white and presented as a mock documentary, it interspersed comedic and dialogue sequences with musical tones.
In 1926, with the arrival of "talkies" many musical short films were produced.
Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists and dancers.
Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.
There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song.