Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.
"We are ahead of schedule and in very good shape to at least double Tinder's paid-member count this year," Gary Swidler, Match Group's chief financial officer, said in an interview.
Tinder ended the third quarter with more than 1.5 million paid users, up from 800,000 at the end of 2015.
If you haven’t found quite what you’re looking for on an online dating site, you aren’t alone.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.One-in-five online daters have asked someone else to help them with their profile.